Let's Be Adult About It: Get Ready for the Launch of .PORN and .ADULT

ICM Registry, which operates the .XXX TLD, has announced launch dates for two associated new gTLDs - .ADULT and .PORN   Similar to .XXX, these new TLDs will create a clearly marked place where adult entertainment can be both accessed and/or restricted.

Four Key Launch Phases for .ADULT and .PORN:

• TMCH Sunrise: Starting March 2 - April 1, 2015, .PORN and .ADULT will be made available for a thirty day (30) period to trademark holders who are registered in the Trademark Clearinghouse (TMCH), as required under ICANN’s Rights Protection Mechanism. 
• Sunrise B:  April 6 - April 30, 2015, This priority registration period is for 2011. XXX Sunrise B applicants.
• Domain Matching: May 6- May 31, 2015, registered owners of any .XXX domain (EXAMPLE.XXX) will be given priority to register its counterpart in .ADULT and .PORN (EXAMPLE.PORN and EXAMPLE.ADULT).  The Domain Matching Program will be available to all .XXX registrants who have a .XXX registration as of April 30, 2015.
• General Availability:   June 4, 2015, anyone can register a .PORN / .ADULT domain during this time, even individuals / entities outside the adult entertainment industry

* Please note that the ICM Registry is also launching the .SEX new gTLD later this year. Anticipated launch time for this gTLD is September 2015. Stay tuned for more details.