NIC.AT Releases Latest Report on the .AT ccTLD

NIC.AT, the official registry operator of the country-code top-level domain (ccTLD) of Austria, has just published their third NIC.AT report. In previous blog postings, we touched upon the strong growth of the .AT ccTLD. In January 2011, NIC.AT reached a significant milestone surpassing 1,000,000 domains!  Their latest report provides a very unique perspective on how .AT registrations make a direct and very important contribution to the Austrian economy. Domains are not only important for inducing economic growth, but they also play a key role in the development of the Internet in Austria.

Some Interesting Stats that Quantify the Value of the .AT Zone to the Austrian Economy

• The booming .AT zone induces an economic impact of EUR 13.5 million per year – with no let up in sight
• In 2009 every .AT domain generated economic value added of EUR 14.89.
• The study also confirms that an .AT domain creates jobs – hundreds, in fact, since nic.at assumed responsibility for domain registrations. Compared with other industries, .AT domains are a powerful employment and value add multiplier.
• Statistics show that an increase in the domain density of just one additional domain per inhabitant equates to an average gain in per capita GRP of EUR 268. Conversely, a EUR 1,000 increase in gross regional product is equivalent to an additional two domains per 1,000 inhabitants

Why Register an .AT Domain?

• If you run a business that operates in Austria or sells into Austria, an .AT is a must.
• Austria does not limit the registration of .AT only to its citizens, but allows .AT domains to be registered by anyone worldwide.
• Idioms: There is an increasing use of .AT domains to capitalize on catchy domain names that represent certain English expressions / idioms that feature ‘at’ at the end or include ‘at’ in the expression. For example, Form.at and Bureaucr.at  ‘good.at.'  In fact, one of our favorite idiom domain is a US-based company that operates a free online  website builder for restaurants called letseat.at