Some latest info on .EU Domains
In the April Newsletter edition of EURid - the official registry operator of dot EU - they released market research that was conducted on .EU.
Some of the key findings were:
- 81% of the European Internet population knows what a domain name is and more than half has heard of .eu.
- .eu is perceived as being innovative and trustworthy when compared to other top-level domains (TLDs).
- 17% of the European Internet population has a domain name, while 15% plans to register a domain name within the next year.
- Of that 15%, a quarter would prefer to register a .eu domain name.
These are just some of the findings of a branding and adoption study on domains, and the .eu top-level domain in particular, commissioned by EURid.
The study, conducted by independent research agency Insites Consulting, ran between December 2009 and January 2010. It aimed to explore the characteristics of .eu as a brand, determine the degree to which the European Internet population is aware of domain names in general, and .eu in particular, and gain insight into the European domain name and Internet markets.
Data was gathered via an email survey across all 27 EU Member States and online discussion groups in Italy, the Netherlands and the United Kingdom.
Source: EURid
Judge for yourself how informative this research is by reviewing the branding report as well as the Adoption Study.