.SUCKS: A Digital Central Town Square
The .SUCKS TLD launched in 2015. It has been interesting to track the type of websites that are leveraging a .SUCKS domain.
Often such sites can be a place for customers to air their frustrations and grievances about a company. However, not all .SUCKS websites need to feature negative content. In fact, the opposite is true. It can be used as a platform to facilitate open conversation and constructive criticism. They can be an excellent vehicle for standing behind a cause. For example: schoolbullying.sucks could be used to educate elementary school students on why it is important to stand up to bullying. A domain like vancouvertraffic.sucks could be used as a fun site for people to post tips on the best strategies / shortcuts for avoiding the city's frequent traffic jams. A local radio station that reports on Vancouver traffic could even create some buzz marketing around such a domain!
According to Vox Populi Registry, the folks that run . SUCKS, "By building an easy-to-locate, 'central town square' available 24 hours a day, 7 days a week, 365 days a year, .Sucks is designed to help consumers find their voices and allow companies to find the value in criticism. Each dotSucks domain has the potential to become an essential part of every organization's customer relationship management program." Applications include cause marketing (eg. cancer.sucks), consumer advocacy and customer service.
Remember the old addage, When life gives you Lemons, make lemonade? Why not use your creative ideas and have some fun with a .SUCKS domain.
Now is the perfect time to do so as we are running a fantastic promo on .SUCKS domains for the entire month of April 2017.
.SUCKS - Price Promo
- Promo Starts: April 1, 2017 at 10:00 UTC
- Promo Ends: April 30, 2017 at 10:00 UTC
- Promotional Price: 5.95* (net price: 5.00) USD per Domain/Year
- Promotion only applies to new 1-year registrations
- Multiyear registrations are possible, however promotional pricing only applies to the first year
- Transfers and renewals are NOT eligible at promotional price
- Premium Domains are NOT eligible at promo price
For more details: https://www.hexonet.net/index?preferredTLD=sucks