Are .US Domain Names Undervalued?

Knowing the Market

With the increasing valuations of country code Top Level Domains (ccTLDs) recently, there has been lots of market hype.  This buzz is no surprise to HEXONET, as we have long touted the intrinsic value of ccTLDs and is the very reason why ccTLDs have been core to our business years earlier.  As a result, HEXONET today has one of the widest selections of ccTLDs anywhere including many real-time features and support not available elsewhere.

A perfect example of HEXONET’s focus on ccTLDs is in the field of domain backordering.  Though there are many established backordering service companies in the market, these currently don´t have ccTLDs available in their service sets. ccTLD procurement requires specialized expertise and many years of operational knowledge to get it done correctly.  Because HEXONET has been on the forefront of ccTLDs for years, this is why we can today offer 14 different TLDs to backorder, many of which are ccTLDs.

The Potential of .US Domains

Having first hand knowledge and expertise on ccTLDs, one ccTLD that is of interest to HEXONET is .US.  A key metric that we consider in determining the potential upside of a ccTLD is the ratio of registrations to the overall population of the respective country.  For instance, for Germany this ratio is 16% (13.5M/83M).  The UK the ratio is 13.9% (8.5M/61M).  And for the Netherlands the ratio is 22.6% (3.8M/16.8M).  The interesting part for .US is that this ratio is extremely low at 1.5M registered .US domains with 310 inhabitants (0.5%).  Even after one considers the effect of .COM being the preferred TLD for most Americans, this ratio is still significantly low.

Over time and with recent efforts from the Registry to delivery new services like a Registry Lock Service or provide a .US URL Shortener Service, awareness will grow and the upside is potential huge.  The following facts about the .US ccTLD and the United States in general are very compelling:

The .US Promotion

Don't miss our .US PROMOTION currently running at HEXONET ... details